How to Buy Diamonds
Diamond Cut

GOOD CUT
When a diamond is cut to good proportions, light is internally reflected from one facet to another and then dispersed through the crown, or top, of the diamond.
DEEP CUT
When a diamond is cut too deep, some light will escape through the opposite side of the pavilion, or bottom, of the diamond.
SHALLOW CUT
When a diamond is cut too shallow, some light will escape through the pavilion, or bottom, before it can be reflected.A well cut diamond is comprised of facets with the correct angles, which are perfectly placed to maximize the diamond’s brilliance. It is the quality of the cut and its final polish that unlock the hidden beauty.
Diamond Clarity

There are many shapes and sizes of diamonds, but whatever the shape or size, the cut is the only human element. A diamond cut to good proportions will have more value than one which is not.

ASSCHER
Stepped, Squared Cut
CUSHION
Classic and Romantic
EMERALD
Elegant and Sophisticated
HEART
Symbol of Love
MARQUISE
Pointed-End Elliptical
OVAL
Brilliantly Reflects Light
PEAR
Lots of Sparkle and Flash
PRINCESS
Maximum Brilliance
RADIANT
Vibrant and Lively